The Importance of the "Positioning" of Your Business

The majority of small businesses are established in response to market demand for a product or service.

Many build their businesses by serving that demand and enjoy growing profits without putting much effort into long-term planning or marketing.

However, what happens when that demand slows or stops? What happens when the competition sets up shop with a “new and improved” version of your product down the road? How do you keep your offering fresh while growing and maintaining your client base?

The answer: Innovate your business and offer extraordinary value by creating a “market dominating position.” Consider this.

Every choice you make when buying a product or a service represents a point of differentiation between one company and their competitors.

These differences, whether subtle or distinct, determine which customers will buy what they sell.

So now ask yourself what, if anything, makes your business different from your competitors as perceived by your targeted prospects and customers?

And what exactly is a “market dominating position?” It’s simply any value-added customer-perceived benefit, or a combination of benefits, that differentiates you from your competitors; and does so in a strong enough manner that it makes your business the logical choice in the minds of your prospects and customers.

If you don’t revisit the value you offer, then over time your customers will be drawn to your competitor who consistently innovate their business so they offer exceptional value that you don’t.

Ultimately, your customers will demand additional value to remain loyal – and they’re the keystones for your business growth.

Everyone can add value to their business.

And adding value doesn’t have to blow your marketing budget or take up hours of your time. There are many ways to enhance your business in the eyes of your clients.

These are the types of conversations and strategies I address with clients. Get on my email list to gain insights as to how you can launch your business to the next level and beyond.